Building a few new WordPress sites this week got me thinking about all the stuff I’d learnt over the past 2 years. Some things I still see many bloggers and website owners doing less well on their own sites, which are pretty simple to resolve.
Many people are unaware that a while back, WordPress made all links that appear in your blog’s comments nofollow effectively meaning that their usefulness in terms of pure SEO is severely limited. In fact the only reason I can think of for nofollow links being useful is that it tells SE’s that your backlinks are more natural than if they were all follow links.
Generally speaking, if you submit a good post, and have a website in good standing, people will naturally comment. Adding some controversy in, and comments should flourish. However, some readers may be on the fence about making a comment especially if they’re link building themselves. Don’t assume that just because someone is link building that they’re contribution won’t be valuable. In these cases it would be nice to know that they’ll get back some link juice for adding value to your site.
This is where the Do Follow plugin comes in. It strips out the nofollow element from the links people leave within their comments. Will this invite spammers? If you use the GASP plugin, then this impact should be fairly limited.
Long-tail Web Addresses
Every post you publish within WordPress has its own unique URL. By default, this normally looks like this: http://www.leadingroute.com/?p=123.
Not exactly pleasing to the eye, nor to search engines. The ?p=123 part does nothing for your site and gives no information to your readers about what they’re going to find there.
You need long-tail web addresses. Be careful about implementing this on an existing site thats been around for a few years. Making the following change without putting proper redirects in place can harm your rankings if its already built up credibility on the web. If this is you, and you need some help, drop me an email or leave a comment below and I’ll be happy to help further.
Fortunately, introducing long-tail addresses is easy as pie. When you’re logged into your admin panel, scroll down to Settings -> Permalinks. Click on the Custom radio button and type the following /%category%/%postname%/. This will now use the title of your post within the URL. Much better for all concerned.
Let me know if this has helped you by leaving a comment below.